The game-changer for Journey’s approach to securing digital relationships lies in the Zero Knowledge identity layer that we’ve built from the ground up. There’s a lot of ground to cover on this topic, and we encourage you to get in touch with us to learn more.
To the uninitiated, Zero Knowledge sounds like it might not be a great thing, but in the world of cryptography and security, it’s an incredibly powerful tool that can be leveraged to solve a large number of business and security challenges without putting customer data at risk. Journey’s Zero Knowledge Network is based on a cryptography concept called the “Zero Knowledge Proof” which proves a fact is true without actually showing sensitive information.
Journey has brought this powerful cryptography tool to the world of communications to transform how businesses interact and transact with customers securely and privately, with an easy and elegant customer experience.
Essentially, Zero Knowledge allows for data to be validated between two parties without the use of a password or any other information associated with the transaction. As a result, no information, either from the sender’s or receiver’s end, can be compromised in any way.
This is quite useful, especially because such a level of safety provides an avenue to communicate with one another without having to reveal the content of interactions with any third party.
In practice, this means that a customer enters Personally Identifiable Information (PII) into their secure smartphone or web browser, and that information is encrypted and verified by the enterprise back-office or an identity point solution (see Trusted Identity Platform page), but the actual information is never visible to the agent.